A Squid Game holiday sweater features designs from all six of the show’s deadly games. The Korean Netflix series premiered September 17 and follows the story of Seong Gi-hun, a down-on-his-luck gambling addict who gets roped into a game of survival in hopes of winning a large cash prize. Along with 455 other contestants, Gi-hun must play children’s games which, if lost, result in the death of the player. With nearly two billion watch minutes on Netflix, Squid Game found success through word-of-mouth and strong localization support, with subtitles in 37 languages.
With Squid Game being the biggest international hit to grace the small screen in a long while, it’s not surprising to see the flood of merchandise that eager fans are ready to buy. The show’s unique costume design has made it an easy choice for many Halloween celebrators, resulting in a significant spike in the sale of white Vans at the beginning of October. But, it’s important not to forget that Christmas is just around the corner, and Squid Game fans have the opportunity to get out ahead of the holiday shopping rush.
A new sweater from Merchoid combines the classic Christmas patterns with iconography from all across the series. All six of Squid Game‘s challenges are represented, along with the four Ppopgi shapes featured in episode 3, and the shapes on the guard’s masks are even used to form Christmas trees and snowflakes. The sweaters come in sizes from XS to XXXL in both male and female fits, with the site indicating the product is selling fast. The sweater is just one of many Squid Game merch items on offer, with Funko Pops and honeycomb treats also available for purchase. Check out the sweater’s design below:
With a passionate fanbase behind it, Squid Game‘s success shows Korean drama can find an audience on an international level, and it certainly helps that the series is conducive to items like Merchoid’s sweater. One of the show’s strengths is its design, with the brutal reality of life in the outside world contrasted with the bright colors and M.C. Escher-esque architecture of the tournament complex. While the distinct costuming of the players and guards translated naturally to a holiday like Halloween, this sweater demonstrates the adaptability of the show’s symbols, and should Squid Game’s popularity carry forward, there’s no reason to think Valentine’s Day and Easter aren’t next.
Even with all this merchandising, however, Squid Game‘s success comes from its high-stakes storytelling, strong visual sensibility, and memorable character-building. Viewers from around the world recognize and identify with its universal themes of survival and economic inequality, and audiences are encouraged to wonder what they would do in such dire circumstances. Thankfully, they won’t have to find out, and knowing that no one actually played the deadly children’s games makes it a lot easier to feel very merry about buying a new Squid Game sweater this holiday season.