Meta — formerly known as Facebook — has confirmed that the Oculus brand name is going to be phased out in favor of Meta starting next year, a shift that transforms the Oculus Quest into Meta Quest. During the Facebook Connect 2021 event, CEO Mark Zuckerberg announced that the company is adopting the Meta name as it better reflects the company’s efforts towards building its metaverse, a next-gen version of the internet where AR and VR experiences take the lead for everything from work and commerce to social media and gaming.
Established in 2012, Oculus was acquired by Facebook in 2014. Four years later, the company launched its Quest VR headset, and in 2020, the company launched an updated Quest 2 version packing a Qualcomm SoC, more RAM, an updated head strap design, and improved controllers. For some time, the company has been rumored to launch a Quest Pro headset, but that has yet to happen, despite a few leaks suggesting it is very much in development.
Following the change of name change, Andrew Bosworth — VP of Facebook Reality Labs and the company’s AR/VR lead — shared that the Oculus brand will be phased out next year. The first product that will kickstart the fresh branding direction is the Oculus Quest, which is going to become known as Meta Quest moving forward. In the same vein, the Oculus app will soon be moved to the Meta Quest app branding. Bosworth notes that Oculus is a Metaverse product, and the company wants to send that message loud and clear by simplifying the brand architecture and dropping the Oculus identity.
Oculus Home, Oculus Venues, and Oculus Profile are all going to eventually become Horizon Home, Horizon Venues, and Horizon Profile, respectively. However, it’s not just the Oculus brand that is riding into the sunset, with non-Oculus hardware and services with distinct Facebook branding also undergoing a Meta-fication. Bosworth notes that over the course of the next few months, the Facebook Portal smart display will also see a change of identity and will subsequently be marketed as the Meta Portal. The company’s Portal portfolio currently includes four devices, and they will likely make the switch to become Meta Portal, Meta Portal Plus, Meta Portal Go, and Meta Portal TV.
Bosworth’s division, which was originally known as AR/VR and then became Facebook Reality Labs, will now simply become Reality Labs. The entire portfolio of the company’s first-party immersive social products and services will also be moving under the Meta Horizon umbrella. It will be interesting to see whether the Facebook naming is dropped from its other social and communication products. For example, the company rolled out fresh “WhatsApp From Facebook” and “Instagram From Facebook” splash screens in 2019, and it remains unclear if they will also end up being branded as “WhatsApp From Meta” and “Instagram From Meta” in the near future.
Source: Andrew Bosworth/Facebook